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Along with being required for PCI compliance causes, should you don't have a SSL certificate to your web site, your members will not see the secure "Lock" icon on their browser indicating that your web site is secure. On Chrome browsers users will see a purple "Insecure" warning. Most customers wouldn't trust coming into credit card info on a web site that isn't safe. Beyond establishing trust within the transaction process, safe websites are additionally favored by Google. Secure sites (those with HTTPS in the URL) rank higher than websites that are not secure. HTTPS encryption secures the connection between the member’s browser and the web site; this ensures that no outsiders can disrupt the site visitors or spy on what the member is doing.
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