Product Reviews Online Guidelines 9
Buying something? Funny how things have changed so much within the last few decades. Used to be, when you were looking for a watch, you headed down to the local jewelers (who you knew by first name), tried them all on and selected the perfect one. Then came mega malls, strip malls and Walmart. Specialty shops disappeared through the thousands. So did the quality and personal touch. Today, we do so much of our buying online.
It's surprising, but Mom and Grandma understand how to add items to their Amazon shopping cart and enter their credit-card information. Even if we don't actually purchase the services or products online, we still conduct most of our research there. You will find countless review websites and ratings of products may be found in each and every corner of the net. When you are like the majority of people, the process goes like this: 1) Search the review web pages first and based on the product maybe check out specialty sites with user opinions. 2) Decide on a few options. 3) Do a price search, find coupons and buy it! It's easy to let hours fly by only to be left with 2 or 3 choices still wondering "what is the greatest?"
Online reviews - Shoppers who will find reviews about an online store, whether good or bad, are less very likely to be scammed. Consumers should consider exactly what the reviews say, but keep in mind that typically the most vocal reviewers will be the few unhappy shopper who were wrapped up in an unusual bad situation, as the happy shoppers simply were pleased with their purchases but did not write a review.
The good thing about this time within the history of goods and services is the fact that you will find more opportunities for companies to really shine. Look at all the cheap crap that exists today. We reside in a disposable culture that believes new and shinier is much better and it's OK to buy a brand new umbrella every year since the 5 dollar one you just purchased broke on the first windy day. Several businesses are rising above this and creating quality products, then backing them with incredible customer service and return policies that the "made in China" attitude can not hold a candle to. Zappos is a great example of this.
They sell shoes online, offer exceptional products, have awesome customer support and in the event that you don't like the Maddens UPS just dropped off at your doorstep, shipping is free both ways. Other companies like sporting good outlet REI are instances of how great a shop may be in a sea of disappointment. Join their co-op and they pay you dividends annually. They also guarantee the consumer products they sell for life. Did you hear that? For Life. Bought that cycling shirt in 2007 and the left sleeve is coming unstitched? They will replace it. Rarely do you see "Lifetime Warranty" or "Unconditional Returns" any more. Companies will not stand behind products that may fall apart quickly.
