Learn About Internet Commerce Without Investing Too Much Of Your Time

From dbgroup
Jump to: navigation, search

For companies that produce goods or services, electronic commerce, throughout the establishment of e-commerce web sites, represents the opportunity to develop a whole new sales channel. This has already happened within the past because of the combination of opportunities offered by technology and organizational solutions according to the availability of the sales force and money.

This new electronic channel has two exclusive features in respect to the previous channel:

It's global, and also can reach potential customers who are anywhere worldwide.
It has relatively low development costs and it is therefore also accessible to smaller businesses.

Electronic commerce implies that the company should begin to think when it comes to global trade policies. The costs on sites and promotional offers are visible on the net to customers in each country.

If this kind of globalization becomes too frightening, it is possible to fall back on Sites dedicated to specific markets, in local languages, but a qualified customer would notice any distinctions in the offers on the different web sites online.

E-commerce Web sites are an opportunity for SMEs

It has to be underlined that this new adverting channel has lower costs than existing ones, and ecommerce especially it's able to cope with growing volumes of contacts with no need to increase advertising spaces or staff.

The low cost investment required to develop this channel is a good opportunity for the small to medium sized companies to compete with bigger ones. To enter within the business market you don't must have vendors, branches or shops, except what is strictly necessary to maintain physical contact with customers. The creation of electronic commerce will eliminate protective barriers represented in the past by geographical distance.

E-commerce enhances the business intelligence

Should the products are either digital or conveniently transportable (ie, parcels, or packages), it shall be almost irrelevant to buy them from your country or perhaps a distant country dealer. In fact these kinds of products may be sent effortlessly real-time via the network, in the case of digital products, or in a few hours via shipping companies in the case of physical products.

The dismantling of these barriers will emphasize the significance of business intelligence and creativity in promoting their very own products or services. Since we can easily buy English books in discounted international sites, why should we waste time to sort through a library locally, where they cost more and not be available until much later.

E-commerce Websites cancel the distance between firms and markets

Many companies, through the E-commerce sites, may create a direct channel with their end-customers. It bypasses the traditional distribution chain and tries to grab a portion of the product's value that was previously left to intermediaries downstream.

Direct contact with end customers can significantly reduce the expenses of product's marketing. Some of the savings are retained by the company, with obvious profit advantages, and other savings may be transferred to the market with regard to selling price reduction.