9 Questions On Ecommerce
One of visit the following website page clearest advantages of an electronic channel, represented by e-commerce websites, will be the ability for the company to get in touch with their end-customers without an intermediary.
It indicates the ability to recognize and treat each customer individually in a personalized way (mass customization). Many bank web pages ask to their customers to specify their needs or interests; for example, a customer could possibly be interested in financing services, others in asset management services and so on. The result is a customer "profile", which produces a corresponding profile for the commercial offer: consequently the web site reconfigures itself on the basis of the interests declared through the customer and shows only offers that can be presumed to be compatible with his needs.
Direct contact with the market also allows companies to provide better technical details about the products or services. This relieves sellers from having to reply to to customer's questions and permits the product's features and functionalities to be properly presented to customers, something that was not necessarily assured when product illustration is done through intermediaries, because of wholesalers and shop assistants.
Through e-commerce, web pages marketing messages are presented correctly, the strengths of the products are clearly highlighted to customers and different features in comparison to competing products may be adequately emphasized.
An essential good thing about direct contact with the customer is that the company can receive real-time feedback from the market.
By studying online purchases produced by customers, the web page pages most frequently accessed by users or e-mail messages sent by customers, the company will immediately realize how the market has seen a new product. They can react with a brand new advertise campaign. The collection of these details can be used to quickly correct any errors in marketing. In place of using the old information channels, companies should anticipate to have more possibilities to catch weak but worrying signals.
Through e-commerce Sites trading operations also can be performed more quickly and effectively.
A price change, if approved, can be seen by all at once, avoiding sales clerks or sellers mistakes. A commercial campaign, published on a site, becomes immediately operational for the whole market, without spending time to align the sales forces to the new directives.
In the example of digital products, the electronic channel ensures the immediate delivery of goods without the need to produce a physical copy of the product sent to the customer. Even when it comes to physical products sellers can achieve considerable benefits if you take orders using the net. Requests on the net arrive in real time to sales management, which alleviates the need for one or even more central warehouses, saving in the storage of goods in periphery warehouses.
An extreme effect of electronic commerce can be represented by the reorganization of the commercial sector, with the disappearance of some figures like commercial intermediaries and also the restructuring of the supply chain upstream from the maker.
A computer company that receives orders from customers only by an e-commerce website could easily get replenishment orders of computer components to its suppliers and taking delivery of what is only required to meet its commitments to customers. This would generate an extremely efficient supply chain by reducing inventory and work-in-process.
A digital commercial network allows for greater flexibility with respect to a physical network. A crowded shop can not attract other customers, who will keep away from it.
The Web sites, if properly dimensioned, can handle spikes of visitors without visible degradation of response times (web pages such as Microsoft or Yahoo handle several million hits a day).
The e-shops also can stay open twenty four hours a day, seven days a week, answering questions from all around the world without worry or timetables or holidays. Flexibility can also be in terms of capability to respond to marketplace. Using information gathered in real time through its web sites, the company can modify its proposals, promoting products that have difficulties, making more attractive deals if users indicate weakness in respect to competition. In comparison to a conventional commercial network through which the company proposes more products than the market's demand, for e-commerce it really is the opposite. The market "pulls" and also the company follows, trying to stimulate demand, but only from the inclinations observed within the market.
The e-commerce also brings new business opportunities
The ability to sell directly online to a wide audience of customers could possibly generate new areas of business. It really is, for example, the situation of financial information within the evolution of financial markets (stock exchanges, foreign exchange, etc.). You can find several Internet providers who joined this business that sell quotes, financial news in real time, or offer possibilities to work online over the stock exchange. In general it's possible to produce many information selling services, which customers are disposed to pay. Currently you can subscribe to a market research firm as a way to receive studies and research reports from their Web sites. One area where new services are developing rapidly is tourism. In this area, you will find numerous Information Providers that enable you to get information regarding tourist destinations and make reservations at hotels. For instance, the subsector for skiing holidays is developing a really strong competition via the internet between French regions, Swiss cantons and Italian valleys, with very interesting opportunities from tourist point of view.
