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A second point is to break down your goals into three categories: short, intermediate and long term. I would advocate that you should have a separate list for your personal, professional and life goals. The personal goal list would cover areas like: personal relationships, use of free time, personal growth activities, reading up on a particular topic, taking continuing education classes or seminars, etc. Your professional goal list should be clearly focused on building your business, increasing revenues, cutting costs, strategic planning, marketing, employee management, creating partnerships and meeting beneficial business contacts. Your life goals would cover the broader picture of what you want to accomplish in life and what who you want to be remembered for.
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They're going to be hurt, and disappointed. And, your relationship is unlikely to get past the wave goodbye as your friend gets back in their car to go home.
Reason #3 - It's Financial Smart. Instead of investing $100 to $300 or more into a new business, invest that into a really good marketing effort. Reach a new group of people! Sponsor a great event or contest that will reach new potential customers.
For those of you who already have a website, how many of you regularly profit from it? How many people are visiting your website every week? What is your conversion rate for these visitors? What percentage of your existing customers found you from your site? How can you better serve your existing clients on your website? What are you doing to increase the visibility of your site on search engines?
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You'll not only have a grateful customer, but also build trust and goodwill. Your customer will think of you as someone to depend on, and come back to you when they need advice.
