Good Reviews Online 3
Buying something? Funny how things have changed so much within the last few decades. Used to be, whenever you were looking for a watch, you headed down to the local jewelers (who you knew by first name), tried them all on and selected the perfect one. Then came mega malls, strip malls and Walmart. Specialty shops disappeared by the thousands. So did the quality and personal touch. Today, we do so much of our buying online.
It's surprising, but Mom and Grandma know how to add items to their Amazon shopping cart and enter their credit card information. Even if we do not actually purchase the services or products online, we still conduct most of our research there. You can find countless review web pages and ratings of services can be found in each and every corner of the web. For anyone who is like most people, the process goes like this: 1) Search the review web sites first and based on the product maybe check out specialty sites with user opinions. 2) Decide on several options. 3) Do a price search, find coupons and buy it! It is easy to let hours fly by only to be left with 2 or 3 choices still wondering "what is the greatest?"
Online reviews - Shoppers who can find reviews about an online store, whether good or bad, are less prone to be scammed. Consumers should consider exactly what the reviews say, but understand that typically the most vocal reviewers are the few unhappy shopper who were wrapped up within an unusual bad situation, as the happy shoppers simply were pleased with their purchases but did not write a review.
The good thing concerning this time within the history of goods and services is that you will discover more opportunities for companies to genuinely shine. Look at all the cheap crap that exists today. We live in a disposable culture that believes new and shinier is better and it's OK to buy a brand new umbrella each and every year since the 5 dollar one you just purchased broke on the very first windy day. A couple of businesses are rising above this and creating quality products, then backing them with incredible customer support and return policies that the "made in China" attitude can not hold a candle to. Zappos is a good example of this.
They sell shoes online, offer exceptional products, have awesome customer service and should you not like the Maddens UPS just dropped off at your doorstep, shipping is free both ways. Other companies like sporting good outlet REI are examples of how great a shop can be in a sea of disappointment. Join their co-op and they pay you dividends annually. They also guarantee the products they sell for life. Did you hear that? For Life. Bought that cycling shirt in 2007 as well as the left sleeve is coming unstitched? They'll replace it. Rarely do you see "Lifetime Warranty" or "Unconditional Returns" any more. Companies won't stand behind products that will fall apart quickly.
