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But then what? You have to start marketing the products and getting people to your website! A lot of people are turned off when they discover that this is a demanding process that requires a substantial amount of hard work, time, AND money!
Building a successful business is hard work - most of it devoted to finding customers. Even if most people can use your product or service, you still need a marketing strategy to reach them and a persuasive sales message to close sales.
Tip: Look for narrowly defined niche markets where your product or service solves a unique need of the customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You'll generate more sales and enjoy a better return on your advertising expense.
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