A Complete Breakdown Of Ecommerce
Among the clearest advantages of an electronic channel, represented by e-commerce websites, is the ability for the company to get in contact with their end-customers without an intermediary.
Therefore the capability to recognize and treat each customer individually in a personalized way (mass customization). Many bank web sites ask to their customers to specify their needs or interests; for example, a customer could be interested in financing services, others in asset management services and so forth. The result is a customer "profile", which produces a corresponding profile for the commercial offer: consequently the web site reconfigures itself on the basis of the interests declared by the customer and shows only offers that can be presumed to be compatible with his needs.
Direct contact with the market also allows companies to provide better technical details about the merchandise. This relieves sellers from having to reply to to customer's questions and permits the product's features and functionalities to be properly presented to customers, something that was not necessarily assured when product illustration is performed through intermediaries, because of wholesalers and shop assistants.
Through e-commerce, web sites marketing messages are presented correctly, the strengths of the products are clearly highlighted to customers and different features when compared with competing products may be adequately emphasized.
An essential benefit of direct contact with the customer is the fact that the company can receive real-time feedback from the market.
By studying online purchases made by customers, the site pages most frequently accessed by users or e-mail messages sent by customers, the company will immediately realize how the market has seen a new product. Also they can react with a new advertise campaign. The collection of these facts can be used to quickly correct any errors in marketing. In place of using the old information channels, companies should anticipate to have more opportunities to catch weak but worrying signals.
click through the up coming website page e-commerce Web sites trading operations could also be performed more quickly and effectively.
A price change, if approved, may be seen by all at once, avoiding sales clerks or sellers mistakes. A commercial campaign, published on a website, becomes immediately operational for the entire market, without spending period to align the sales forces to the new directives.
When it comes to digital products, the electronic channel ensures the immediate delivery of goods without having to produce a physical copy of the product sent to the customer. Even in the matter of physical products sellers can achieve considerable benefits if you take orders using the web. Requests on the net arrive in real time for you to sales management, which alleviates the requirement for one or even more central warehouses, saving in the storage of goods in periphery warehouses.
An extreme effect of electronic commerce can be represented through the reorganization of the commercial sector, with the disappearance of some figures like commercial intermediaries and the restructuring of the supply chain upstream from the manufacturer.
A computer company that receives orders from customers only by an e-commerce website could conveniently get replenishment orders of computer components to its suppliers and taking delivery of what is only required to meet its commitments to customers. This would generate a really efficient supply chain by reducing inventory and work-in-process.
A digital commercial network allows for greater flexibility with respect to a physical network. A crowded shop can not attract other customers, that will keep away from it.
The Web sites, if properly dimensioned, can handle spikes of visitors without visible degradation of response times (sites such as Microsoft or Yahoo handle several million hits a day).
The e-shops also can stay open 24 hours a day, seven days per week, answering questions from all over the world without worry or timetables or holidays. Flexibility can also be in terms of capability to respond to marketplace. Using information gathered in real time through its websites, the company can modify its proposals, promoting products that have difficulties, making more attractive deals if users indicate weakness in respect to competition. Compared to a conventional commercial network through which the company proposes more products than the market's demand, for e-commerce it really is the opposite. The market "pulls" and also the company follows, trying to stimulate demand, but only from the inclinations observed within the market.
The e-commerce also brings new business opportunities
The capability to sell directly online to a wide audience of customers could generate new areas of business. It is, for instance, the situation of financial information within the evolution of financial markets (stock exchanges, foreign exchange, etc.). There are actually several Internet providers who joined this business that sell quotes, financial news in real time, or offer possibilities to work online throughout the stock exchange. In general it's possible to develop many information selling services, which customers are disposed to pay. Currently you may subscribe to a market research firm as a way to receive studies and research reports from their Sites. One area where new services are developing rapidly is tourism. In this area, you'll find numerous Information Providers that make it possible for you to get information about tourist destinations and make reservations at hotels. One example is the subsector for skiing holidays is developing an extremely strong competition via the internet between French regions, Swiss cantons and Italian valleys, with very interesting opportunities from tourist perspective.
