Product Reviews Online

Buying something? Funny how things have changed so much in the last few decades. Used to be, when you were looking for a watch, you headed down to the local jewelers (who you knew by first name), tried them all on and selected the perfect one. Then came mega malls, strip malls and Walmart. Specialty shops disappeared through the thousands. So did the quality and personal touch. Today, we do so much of our buying online.

It's surprising, but Mom and Grandma know how to add items to their Amazon shopping cart and enter their bank card information. Even when we do not actually purchase the products or services online, we still conduct most of our research there. There are actually countless review web pages and ratings of services can be found in every corner of the internet. For anyone who is like the majority of people, the process goes like this: 1) Search the review web sites first and according to the product maybe check out specialty sites with user opinions. 2) Decide on a couple of options. 3) Do a price search, find coupons and buy it! It's easy to let hours fly by only to be left with 2 or 3 choices still wondering "what will be the best product reviews?"

Online reviews - Shoppers that will find reviews about an online store, whether good or bad, are less prone to be scammed. Consumers should consider exactly what the reviews say, but bear in mind in many cases the most vocal reviewers will be the few unhappy shopper who were wrapped up in an unusual bad situation, as the happy shoppers simply were pleased with their purchases but did not write a review.

The great thing about this time in the history of goods and services is that you will find more opportunities for companies to genuinely shine. Look-at all of the cheap crap that exists today. We are living in a disposable culture that believes new and shinier is much better and it's OK to buy a whole new umbrella each year since the 5 dollar one you just purchased broke on the first windy day. Several businesses are rising above this and creating quality products, then backing them with incredible customer service and return policies that the "made in China" attitude can not hold a candle to. Zappos is a great example of this.

They sell shoes online, offer exceptional products, have awesome customer service and should you not like the Maddens UPS just dropped off at your front door, shipping is free both ways. Other companies like sporting good outlet REI are examples of how great a store may be in a sea of disappointment. Join their co-op and they pay you dividends annually. They also guarantee the products they sell for life. Did you hear that? For Life. Bought that cycling shirt in 2007 and the left sleeve is coming unstitched? They'll replace it. Rarely do you see "Lifetime Warranty" or "Unconditional Returns" anymore. Companies will not stand behind products that can fall apart quickly.