Internet Commerce Help

One of the clearest advantages of an electronic channel, represented by e-commerce sites, is the ability for the company to get in touch with their end-customers without an intermediary.

Therefore the ability to recognize and treat each customer individually in a personalized way (mass customization). Many bank websites ask to their customers to specify their needs or interests; one example is a customer may very well be considering financing services, others in asset management services and so on. The result is a customer "profile", which produces a corresponding profile for the commercial offer: consequently the website reconfigures itself on the foundation of the interests declared by the customer and shows only offers which are presumed to be compatible with his needs.

Direct contact with the market also allows companies to provide better technical information regarding the products or services. This relieves sellers from having to reply to to customer's questions and permits the product's features and functionalities to be properly presented to customers, something which was not necessarily assured when product illustration is done through intermediaries, as a result of wholesalers and shop assistants.

Through e-commerce, sites marketing messages are presented correctly, the strengths of the products are clearly highlighted to customers and different features compared to competing products can be adequately emphasized.

A significant benefit of direct contact with the customer is the fact that the company can receive real-time feedback from the market.

By studying online purchases produced by customers, the web site pages most frequently accessed by users or e-mail messages sent by customers, the company will immediately realize how the market has seen a whole new product. Also they can react with a brand new advertise campaign. The collection of these facts can be used to quickly correct any errors in marketing. As opposed to using the old information channels, companies should expect to have more opportunities to catch weak but worrying signals.

Through e-commerce Web pages trading operations also can be performed more quickly and effectively.

A price change, if approved, can be seen by all at once, avoiding sales clerks or sellers mistakes. A commercial campaign, published on a website, becomes immediately operational for the whole market, without spending time for you to align the sales forces to the new directives.

In the matter of digital products, investment banking analyst the electronic channel ensures the immediate delivery of goods with no need to produce a physical copy of the product sent to the customer. Even in the matter of physical products sellers can achieve considerable benefits if you take orders using the web. Requests on the internet arrive in real time for you to sales management, which alleviates the requirement for one or maybe more central warehouses, saving within the storage of goods in periphery warehouses.

An extreme effect of electronic commerce may be represented by the reorganization of the commercial sector, with the disappearance of some figures like commercial intermediaries and the restructuring of the supply chain upstream from the manufacturer.

A computer company that receives orders from customers only by an e-commerce website could conveniently get replenishment orders of computer components to its suppliers and taking delivery of what is only necessary to meet its commitments to customers. This would generate an extremely efficient supply chain by reducing inventory and work-in-process.

A digital commercial network allows for greater flexibility with respect to a physical network. A crowded shop can not attract other customers, which will keep away from it.

The Net sites, if properly dimensioned, can handle spikes of visitors without visible degradation of response times (web sites for example Microsoft or Yahoo handle several million hits a day).

The e-shops could also stay open twenty four hours a day, 7 days per week, answering questions from all over the world without worry or timetables or holidays. Flexibility is also when it comes to ability to respond to marketplace. Using information gathered in real time through its web sites, the company can modify its proposals, promoting products which have difficulties, making more attractive deals if users indicate weakness in respect to competition. When compared with a conventional commercial network in which the company proposes more products than the market's demand, for e-commerce it really is the opposite. The market "pulls" and also the company follows, trying to stimulate demand, but only from the inclinations observed within the market.

The e-commerce also brings new business opportunities

The ability to sell directly online to a wide audience of customers could possibly generate new areas of business. It really is, for instance, the case of financial information in the evolution of financial markets (stock exchanges, foreign exchange, etc.). You'll find several Internet providers who joined this business that sell quotes, financial news in real time, or offer opportunities to work online over the stock exchange. In general it's possible to create many information selling services, which customers are disposed to pay. Currently you may subscribe to a market research firm to be able to receive studies and research reports from their Web sites. One area where new services are developing rapidly is tourism. Inside this area, you will find numerous Information Providers that enable you to get information about tourist destinations and make reservations at hotels. One example is the subsector for skiing holidays is developing a very strong competition on the web between French regions, Swiss cantons and Italian valleys, with very interesting opportunities from tourist viewpoint.