The Little Known Secrets To Internet Commerce

One of the clearest advantages of an electronic channel, represented by e-commerce web sites, is the ability for the company to get in contact with their end-customers without an intermediary.

This means the ability to recognize and treat each customer individually in a personalized way (mass customization). Many bank websites ask to their customers to specify their needs or interests; as an example, a customer could be serious about financing services, others in asset management services and so forth. The result is a customer "profile", which produces a corresponding profile for the commercial offer: consequently the web site reconfigures itself on the basis of the interests declared by the customer and shows only offers that are presumed to be compatible with his needs.

Direct contact with the market also allows companies to provide better technical information regarding the goods and services. This relieves sellers from having to answer to customer's questions and permits the product's features and functionalities to be properly presented to customers, something which was not absolutely assured when product illustration is performed through intermediaries, due to wholesalers and shop assistants.

Through e-commerce, web sites marketing messages are presented correctly, the strengths of the products are clearly highlighted to customers and different features when compared with competing products may be adequately emphasized.

A vital good thing about direct contact with the customer is that the company can receive real-time feedback from the market.

By studying online purchases made by customers, the website pages most frequently accessed by users or e-mail messages sent by customers, the company will immediately realize how the market has seen a new product. Also they can react with a brand new advertise campaign. The collection of this data may be used to quickly correct any errors in marketing. In place of using the old information channels, companies should expect to have more opportunities to catch weak but worrying signals.

Through e-commerce Sites trading operations also can be performed more quickly and effectively.

A price change, if approved, may be seen by all at once, avoiding sales clerks or sellers mistakes. A commercial campaign, published on a site, becomes immediately operational for the whole market, without spending time for you to align the sales forces to the new directives.

In the case of digital products, the electronic channel ensures the immediate delivery of goods without having to produce a physical copy of the product sent to the customer. Even in the case of physical products sellers can achieve considerable benefits if you take orders using the web. Requests via the internet arrive in real time for you to sales management, which alleviates the need for one or maybe more central warehouses, saving within the storage of goods in periphery warehouses.

An extreme effect of electronic commerce can be represented through the reorganization of the commercial sector, with the disappearance of some figures like commercial intermediaries and visit the following website page restructuring of the supply chain upstream from the producer.

A computer company that receives orders from customers only by an e-commerce website could easily get replenishment orders of computer components to its suppliers and taking delivery of what is only required to meet its commitments to customers. This would generate a really efficient supply chain by reducing inventory and work-in-process.

A digital commercial network allows for greater flexibility with respect to a physical network. A crowded shop can not attract other customers, who will keep away from it.

The Net sites, if properly dimensioned, can handle spikes of visitors without visible degradation of response times (web sites such as Microsoft or Yahoo handle several million hits a day).

The e-shops may also stay open twenty four hours a day, seven days per week, answering questions from all around the world without worry or timetables or holidays. Flexibility is additionally with regard to ability to respond to marketplace. Using information gathered in real time through its web sites, the company can modify its proposals, promoting products that have difficulties, making more attractive deals if users indicate weakness in respect to competition. In comparison to a conventional commercial network in which the company proposes more products than the market's demand, for e-commerce it's the opposite. The market "pulls" and also the company follows, trying to stimulate demand, but only from the inclinations observed within the market.

The e-commerce also brings new business opportunities

The capability to sell directly online to a wide audience of customers may generate new areas of business. It really is, one example is the case of financial information in the evolution of financial markets (stock exchanges, foreign exchange, etc.). There are several Internet providers who joined this business that sell quotes, financial news in real time, or offer possibilities to work online through the stock exchange. In general it's possible to produce many information selling services, which customers are disposed to pay. Currently you may subscribe to a market research firm to be able to receive studies and research reports from their Internet sites. One area where new services are developing rapidly is tourism. Within this area, you can find numerous Information Providers that permit you to get details about tourist destinations and make reservations at hotels. One example is the subsector for skiing holidays is developing a really strong competition over the internet between French regions, Swiss cantons and Italian valleys, with very interesting opportunities from tourist viewpoint.